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Since March, consumers have been exploring a range of new hobbies as a form of escapism. They may be reaching for more adult beverages to relax and unwind, but they are also embracing childlike simplicity by buying Play-Doh, doing arts and crafts and replacing critically-acclaimed movies with short, light-hearted videos.
People are streaming cooking, comedy, DIY and crafting videos to fill up those extra hours in the day that are no longer spent commuting to work or going out with friends.
Short-form
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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