Consumers Are Obsessed With Feel-Good Short-Form Content Right Now

Cooking and crafting videos have surged in popularity throughout the pandemic

Attend Convergent TV Summit West, Oct. 11–12 in LA, to learn new strategies to navigate the evolving media landscape. Sign up for free.

Since March, consumers have been exploring a range of new hobbies as a form of escapism. They may be reaching for more adult beverages to relax and unwind, but they are also embracing childlike simplicity by buying Play-Doh, doing arts and crafts and replacing critically-acclaimed movies with short, light-hearted videos. 

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in