Consumer Reports’ VP and Editorial Director Kevin McKean ... on ShopSmart’s Debut and Future Plans

No longer content to serve only the four million subscribers to Consumer Reports magazine, nonprofit publisher Consumers Union decided to enter the increasingly competitive market of shopping magazines targeted at women. ShopSmart, like its older sibling, features pages and pages of buying advice, without ads. The new launch is available at newsstands only, for now, and is aimed at women aged 30-plus.

AW+

INDEPENDENCE DAY SALE

Subscribe today!

APPLY PROMO CODE "JULY20" AT CHECK OUT FOR 20% OFF

View Subscription Options

Already a member? Sign in