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Complex Network’s nine-year-old food brand, First We Feast—which houses some of the company’s best-loved food shows including Hot Ones and the Burger Show—has recently hit 10 million subscribers on YouTube. This growth is partly thanks to diving into an unfilled niche at the right time, the company said.
“There was this shift in culture around food where what you cooked that weekend or where you went to dinner almost became more of the watercooler conversation than sports and music,” said general manager Chris Schonberger.
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