How Complex Networks Turned Its Hot Sauce Into a Cool 8-Figure Line Item

The publisher has succeeded by crafting an identifiable brand and then monetizing it

On the game show set, a contestant holds up a chicken wing doused in hot sauce.
In Hot Ones, celebrities answer progressively harder questions while eating progressively spicier chicken wings. First We Feasts/Complex

Complex Networks has some history in building diversified revenue streams.

@markstenberg3 mark.stenberg@adweek.com Mark Stenberg is Adweek's media reporter.
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