Company Data Opens the Door to Data Business Success

The hype around creating data businesses is at an all-time high in the B2B media sector. With display ad revenue falling off a cliff and lead-gen business models becoming more challenged, there is a clear focus to diversify digital revenue further, and data models are a clear player in that picture.

@robkeenan11 rkeenan@keenandigitalconsult.com Rob Keenan is the President of Keenan Media, LLC, a consultancy firm providing digital, content, marketing, and audience support to the media sector. Rob has worked in the B-to-B media sector for more than 20 years, most recently as the CMO for Rodman Media and vp of online for Edgell Communications.