Ecommerce

How Commerce Is Evolving at Publishers BuzzFeed and Hearst Magazines

Creating a feedback loop for editorial teams is a priority at both companies

elevate-publishing-buzzfeed-hearst
Ken Blom and Sheel Shah both stressed the reader experience and making it frictionless.Adweek
By David Cohen

October 27, 2021

What do a publisher that was founded in 1887 and one that was founded in 2006 have in common? Plenty, as it turns out, when it comes to their commerce strategies.

David Cohen

David Cohen is editor of Adweek's Social Pro Daily.

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