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What do a publisher that was founded in 1887 and one that was founded in 2006 have in common? Plenty, as it turns out, when it comes to their commerce strategies.
BuzzFeed senior vice president of ad strategy and partnerships Ken Blom and Hearst Magazines vp of strategic partnerships and consumer products Sheel Shah spoke with Adweek media reporter Mark Stenberg during the “Super Serving Audiences With Commerce” panel at Adweek’s Elevate: Publishing event. In case it wasn’t apparent, Hearst is the elder of the two companies.
Blom
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