Comcast Is the Latest TV Data Provider to Join VideoAmp's Hub

The measurement company sits on top of 39 million household viewership data

Mark your calendar for Mediaweek, October 29-30 in New York City. We’ll unpack the biggest shifts shaping the future of media—from tv to retail media to tech—and how marketers can prep to stay ahead. Register with early-bird rates before sale ends!

Comcast Advertising, the largest multichannel video distributor, announced today that it’s providing media measurement company VideoAmp a license to use its TV set-top box viewership data for its platform in a multiyear contract. This will improve the accuracy of the company’s tools for advertisers in identifying TV audiences as it has more data to cross-reference on top of its access to viewership insight from other broadcast companies.

Comcast did not disclose the timeline of the deal.

Top line

According to Nielson, there were around 121 million homes with TVs in 2020 through 2021.



Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in