CNET Hires Condé Nast Chief Data Officer to Build Out Its Performance Advertising

Red Ventures aims to draw data from across its portfolio to serve readers smarter products 

The sprawling media company Red Ventures, home to dozens of publishers including Bankrate and Lonely Planet, announced on Thursday that it has hired Karthic Bala as its first-ever executive vice president of data product tech for CNET, a move that signals its desire to enhance its already sophisticated marketing strategy. 

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