Cheetos Adds Snapchat Snack Giveaway Element to Its ‘It Wasn’t Me’ Super Bowl Spot

Scanning any of the 1,440 frames that make up the ad with the app’s camera will unlock nearly 100,000 free bags of Crunch Pop Mix


Cheetos’ Super Bowl ad not only features celebrity couple Ashton Kutcher and Mila Kunis and a reworked version of “It Wasn’t Me” from Shaggy: It also incudes a way for Snapchatters to get free bags of Cheetos Crunch Pop Mix.

In the spot, Kutcher repeatedly catches Kunis sneaking Cheetos Crunch Pop Mix, and her rebuttal each time is, “It wasn’t me,” despite her fingers being covered in “cheetle,” the term Cheetos introduced last year to describe the bright orange dust that gets everywhere when consuming its snacks.

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