Cheetos Adds Snapchat Snack Giveaway Element to Its ‘It Wasn’t Me’ Super Bowl Spot

Scanning any of the 1,440 frames that make up the ad with the app’s camera will unlock nearly 100,000 free bags of Crunch Pop Mix

Traditional Snapcodes are not required, and there is no need to pause the ad Frito-Lay/Snap Inc.

Cheetos’ Super Bowl ad not only features celebrity couple Ashton Kutcher and Mila Kunis and a reworked version of “It Wasn’t Me” from Shaggy: It also incudes a way for Snapchatters to get free bags of Cheetos Crunch Pop Mix.

@9Number9 David Cohen is editor of Adweek's Social Pro Daily.