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TikTok superstar Charli D’Amelio has already made her Dunkin’ fandom known, as the chain added a signature drink in her name, The Charli, last September. They reunited this week to plug Dunkin’s new Sweet Cold Foam for Cold Brew, leading to D’Amelio’s new signature drink, the Charli Cold Foam.
BBDO New York spearheaded a campaign running on the social channels of both D’Amelio and Dunkin’ with an eye toward duplicating last September’s success, when Cold Brew sales spiked 20% on the day after The Charli debuted and 45% on the following day, and TikTok followers also spiked for the brand, to 2.1
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