CCPA’s Effect on Personalized Marketing and How to Adapt Your Strategies

The California Consumer Privacy Act (CCPA) came into force on Jan. 1, 2020, and it greatly restricts how brands collect and manage consumer data, thus affecting personalized marketing. Under the CCPA, consumers will know when personal data is being collected and where that data is being sold. They will also have the right to access that data, refuse data collection, and request that a business delete their personal information.

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Christine Alemany is the CEO at Trailblaze Growth Advisors. She has a passion for helping early- to midstage companies grow and scale. Christine has more than 18 years of experience reinvigorating brands, building demand generation programs, and launching products for startups and Fortune 500 companies. In addition to her work at TBGA, she advises startups through Columbia Business School's Summer Startup program and is a teaching fellow at the NASDAQ Entrepreneurial Center.