Case Study: How to Use Audience Extension to Win Back Clients & Increase Ad Revenue

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One of my clients, a niche media company with multiple titles, was getting notified by existing advertisers that they were going to stop buying media and instead, spend their ad budget with Facebook ad agencies.

This media company had a choice to make: Watch their good advertising clients walk away and possibly lose $500,000 in revenue or figure out how to effectively compete with Facebook ad agencies.

The old solution of sending more sponsored emails was burning out their subscriber list, so trying to save the ad account by offering more sponsored emails was not going to work.

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