Can Publishers Monetize Their Digital Technology Expertise?

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Recently I sat down with Thorin McGee, editor-in-chief of sister publication Target Marketing, to discuss the technologies publishers are adopting – and in some cases have mastered – to consider how this impacts the marketing ecosystem.

In many cases, publishers are now leading the way in terms of innovating with digital media and marketing technology, instead of chasing marketers’ quickly-evolving digital expectations with the tools of yesteryear.

Watch the full episode of Target Marketing’s regular Tech Talk Face Off series to hear our full discussion.

For me, there were two key takeaways from this conversation:

1.

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