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Personalized video messaging platform Cameo detailed its revamped charitable program and feature set, Cameo Cares, crafted through its partnership with donation platform Pledge.
Cameo said that since its debut in 2017, it has helped facilitate fundraising campaigns for nearly 300 worthy causes and nonprofits, including Backline, Choose Love, Gotcha4Life Foundation, The Jed Foundation, National Alliance on Mental Illness, RED and St. Jude Children’s Research Hospital.
The platform added that nearly 300 personalities are participating in fundraisers on Cameo at any given time, saying that a recent survey of talent found that 61% of respondents believe philanthropy is a crucial part of their experience on the platform and 81% intend to donate their 2022 Cameo earnings to nonprofits.
Cameo said in a blog post Monday, “Over the past several months, we analyzed the existing fundraising processes on Cameo.