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Personalized video messaging platform Cameo revealed an integration with Apple SharePlay that enables gifters and recipients to watch videos together in real-time via FaceTime on iPhones running iOS 15.1 or iPads running iPadOS 15.1.
SharePlay enables users of those Apple devices to share synchronized experiences while on a FaceTime call, and the integration enables people to surprise friends or loved ones with a Cameo video and witness their reactions in real-time.
Cameo noted that 80% of videos purchased via its platform are given as gifts.
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