Did you know brand recall increases when viewers see an ad on TV AND streaming? Download "A Practical Playbook for Multiscreen TV" to learn more. Sponsored by EffecTV.
Tasty, the food sub-brand from BuzzFeed, wants to twist its commerce loop into a commerce pretzel, double and triple-dipping revenue by monetizing every stage of the culinary process.
The publisher recently announced its latest brand licensing venture: a collaboration with General Mills to produce four dry meal kits, a Tasty-inflected version of the iconic Hamburger Helper franchise, which celebrates its 50th anniversary this year.
As financial belt-tightening has prompted publishers to expand into novel revenue streams, commerce
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in