Bustle and Taste of Home Bring Tuscany to Your Table

Competitors turn bedfellows in the food media space


In the fight for media budgets, publishers are getting more creative and in some cases that means getting into bed with competitors. 

Bustle Digital Group together with Trusted Media Brands has created a campaign for Italian food products Bertolli, including a recipe club designed to appeal to the separate publishers’ two different audiences. The campaign will run from September until early 2022.

The Recipe Club was designed in time for Italian-American Heritage Month in October.

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