Business Is Booming for Climate-Conscious Publishers

As long as advertisers and media owners can get more comfortable showing their green creds

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Climate coverage, while getting more urgent and ubiquitous, is big business for publishers. But for this sector to keep growing, the buy- and sell-side need to get comfortable showing their cards and agree on how to measure that credibility.

Bloomberg Media’s 2-year-old vertical Bloomberg Green is one of the media company’s strongest platforms for driving subscription growth. In terms of ads, it’s seen an increase of around 82% in environmental, social and governance (ESG) briefs this year compared to last, according to its insight tool Bloomberg AiQ.



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This story first appeared in the Oct. 4, 2021, issue of Adweek magazine. Click here to subscribe.