Business Is Booming for Climate-Conscious Publishers

As long as advertisers and media owners can get more comfortable showing their green creds

Join TV, media, marketing and tech leaders for Adweek Convergent TV, Mar. 21–22. Virtual and in-person passes available. 50% off through Feb. 6.


Climate coverage, while getting more urgent and ubiquitous, is big business for publishers. But for this sector to keep growing, the buy- and sell-side need to get comfortable showing their cards and agree on how to measure that credibility.

Bloomberg Media’s 2-year-old vertical Bloomberg Green is one of the media company’s strongest platforms for driving subscription growth. In terms of ads, it’s seen an increase of around 82% in environmental, social and governance (ESG) briefs this year compared to last, according to its insight tool Bloomberg AiQ.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in

Adweek magazine cover
Click for more from this issue

This story first appeared in the Oct. 4, 2021, issue of Adweek magazine. Click here to subscribe.