Burger King Gets Grilled for ‘Women Belong in the Kitchen’ Tweet Supporting Female Chefs

Without context, International Women's Day print ad headline sparks backlash

Burger King text
Burger King says it's 'on a mission to change the gender ratio in the restaurant industry.' Burger King

Update: Since this article was published, Burger King U.K. has apologized for and deleted its International Women’s Day tweet.

@griner david.griner@adweek.com David Griner is Adweek's international editor and host of the Adweek podcast, "Yeah, That's Probably an Ad."