Build a Better Mouse Trap: Ad Blockers Should Force Publishers to Change Strategies
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Is there anything more annoying than the unwanted and uninvited sales person who knocks on your door trying to sell you a product or service that you don’t want, don’t need, or isn’t related to any of your interests?
This is no different than when someone visits a magazine’s web site and is instead greeted by an unwanted and uninvited pop-up ad. Readers have grown weary of these invasive ads as well as hidden tracking technology, slow browsing experiences and bandwidth-sucking, auto-play videos — and they are taking action.
According
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