Bud Light Will Sponsor First-Ever Branded Bet in the US With FanDuel

Fans in Colorado can place their wagers during the Dec. 19 Denver Broncos game

"Beer makes a ton of sense," says FanDuel CMO Mike Raffensperger. Kacy Burdette; FanDuel; Bud Light

Bud Light will be the sponsor of the first-ever branded bet made on a U.S. sports book.

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@RyanBarwick ryan.barwick@adweek.com Ryan is a brand reporter covering travel, mobility and sports marketing.