Branded Content That Educates, Informs Americans About the Opioid Epidemic

Washington Post readers are already highly informed consumers. But a recent content marketing campaign that Optum created with the Washington Post’s branded content arm, WP BrandStudio, made the bold move of educating health system stakeholders and consumers about the opioid epidemic and advocating for a point of view about how to solve the crisis.

Heather Fletcher is a freelance reporter for Adweek. She covers performance and direct marketing.