BPA Worldwide and Nielsen Online to Bundle Web Site Audits With Print, Events

BPA Worldwide announced last week a partnership with Nielsen Online that will enable the companies to offer BPA members enhanced Web site traffic measurement with all print and event audits. And the additional service will come at no increase in dues or fees to BPA members.

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Publishing Executive serves as the most reliable resource of insight and analysis on the magazine media industry. We provide the most intelligent coverage of the publishing industry, from strategic management insight and digital publishing innovations to production, marketing, audience development and more. The publication was acquired by Adweek in September 2020.

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BPA Worldwide and Nielsen Online to Bundle Web Site Audits With Print, Events

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