International Trends in E-book Consumption: Bowker to unveil data from its first-ever major study of this scope

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For the past year, Kelly Gallagher, vice president of publishing services at RR Bowker, has been leading a team of researchers on a three-year initiative studying consumer attitudes toward e-devices and digital content. Specifically, this long-term study looks at patterns of European, Asian, Australian, and North and South American consumers. Gallagher will present his findings from the study for the first time at the Publishing Business Conference & Expo, March 19-21, in New York.

This study is the first of its kind to look to better understand and compare e-book markets in countries with different growth patterns.

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