BoSacks on AMMC 2018: MPA Steps Up Game, WPP Chief Dodges Ad Fraud Question

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Once again the largest players in the magazine media industry gathered for the annual plumage display. Everybody was excited to be there, including me. I annually and happily re-meet so many old friends accumulated through a lifetime in the industry and it is a joy to be there among my comrades. We share old war stories and new thoughts of the current conditions of our media empires.

Linda Thomas Brooks, president and CEO of the MPA, opened the event with a thoughtful message she received once directly from the Dalai Lama.

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