BookTech 2002

Sports marketing leaders from State Farm, the Golden State Warriors, the NBA and more will join ADWEEK Brand Play on May 9 to unpack the trends, techniques and tools you need to break into the space. Register for your virtual pass.

What’s in a book? Those who visit New York City beginning February 11 will be privy to insights from Frank Romano, chairman of the School of Printing at the Rochester Institute of Technology. One of the industry’s most respected experts, Romano will specially address BookTech 2002.

The keynote speaker is author of many magazines, books and articles. Using his decades of experience in the evolving print world, he will draw upon the case of Random House versus Rosetta Books, in which Judge Sydney H.

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