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Bloomberg Media has ambitious aims for Quicktake, the streaming channel launched in November that reached 7.4 million average monthly viewers across streaming channels between December and February, according to the company.
Quicktake is expanding its original programming, anchoring high-production series around blockbuster talent to complement its slate of breaking news shows.
Bloomberg Quicktake represents the largest financial investment by Bloomberg Media to date, according to a company representative, though the brand declined to provide a specific figure.
Bloomberg Media ended Q1 with more than 300,000 subscribers, up from 250,000 in Q4 2020, according to Axios.
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As part of its new expanded investment in original programming, Quicktake has announced a handful of new series, including: How I Got Here, hosted by NBA player Chris Paul; The Business of Fashion, featuring CEO Imran Amed; Morning, Noon and Night, headlined by Francine Lacqua; and The Prof G Show, hosted by New York University Stern School of...
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