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The business news publisher Bloomberg Media has hired digital media executive Christine Cook as its chief revenue officer, Adweek can exclusively report.
Cook fills a role left vacant since 2019, following the departure of Keith A. Grossman and before him Paul Caine. Cook begins the role March 20.
“Having spent most of my career supporting journalism with advertising and innovation, I am inspired by Bloomberg Media’s commitment to global business journalism, which is matched by its commitment to technology and innovation in reaching its customers,” Cook said in a statement.
In the position, Cook will oversee advertising revenues across all Bloomberg Media platforms, including digital, digital video, linear TV, audio, events, custom content, print and programmatic revenues.
The four regional heads of advertising sales for Bloomberg Media will report into Cook, as will a not-yet-hired executive for its Bloomberg Live Experiences role.
Cook...
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