Media Pitch: How Blockthrough Helps Publishers Recover Millions in Ad Revenue

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Ad blockers have grown into a massive problem for online publishers. Some analysts estimate that by 2020, publishers will lose nearly $75 billion annually to ad blockers. This movement is fueled by users’ exasperation with intrusive ad experiences and growing privacy concerns.

Despite user backlash, online advertising is not going the way of the dodo, says Marty Krátký-Katz co-founder and CEO of Blockthrough. According to the tech startup’s research, 70% of ad block users are opted in to viewing lighter ads, giving publishers an opportunity to reengage this audience with less intrusive advertising.

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