Ad Tech

Media Pitch: How Blockthrough Helps Publishers Recover Millions in Ad Revenue

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By Ellen Harvey

March 18, 2019

Ad blockers have grown into a massive problem for online publishers. Some analysts estimate that by 2020, publishers will lose nearly $75 billion annually to ad blockers. This movement is fueled by users’ exasperation with intrusive ad experiences and growing privacy concerns.

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Ellen Harvey

Ellen Harvey is a freelance writer and editor who covers the latest technologies and strategies reshaping the publishing landscape. She previously served as the Senior Editor at Publishing Executive and Book Business.

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