Audience Engagement

Digital Publishers Need a Revenue Revolution

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By Kerel Cooper

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Digital publishers today face an unprecedented challenge. While U.S. digital advertising revenue is forecast to generate more than $116 billion by 2021, publishers aren’t seeing their fair share of that revenue. Ad revenue is being cannibalized by everything from ad blockers to walled gardens and user-generated content platforms, and the media landscape is increasingly fragmented across devices, channels, and platforms. With ad dollars harder to come by, publishers must diversify their revenue streams in new ways, while also strengthening what truly works for monetizing their content.

To meet the need, many publishers are building businesses around a number of revenue streams, including subscriptions,

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Headshot of Kerel Cooper

Kerel Cooper

Kerel is the Senior Vice President of Global Marketing at LiveIntent. He currently leads the marketing team and works closely with sales, product, engineering and customer success to create awareness and generate leads for key products and features. Kerel has 20 years of digital media experience building and leading Advertising Operations, Account Management, Partnerships & Product Marketing teams. Prior to LiveIntent, Kerel Cooper held positions at Advance Digital as the Senior Director Ad Platform Strategies and JupiterMedia as Director of Advertising Operations. Kerel has his Bachelor’s degree in Management Science/Marketing from Kean University and a MBA from Regis University.

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