Digital publishers today face an unprecedented challenge. While U.S. digital advertising revenue is forecast to generate more than $116 billion by 2021, publishers aren’t seeing their fair share of that revenue. Ad revenue is being cannibalized by everything from ad blockers to walled gardens and user-generated content platforms, and the media landscape is increasingly fragmented across devices, channels, and platforms. With ad dollars harder to come by, publishers must diversify their revenue streams in new ways, while also strengthening what truly works for monetizing their content.
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