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In a world struggling amid a pandemic, every bit of communication is vital. Yet, one could be forgiven if a constant flow of PSAs manages to fade into the background. Creatively, messaging around important issues remains largely straightforward, which is understandable considering the circumstances.
Today, however, the American Red Cross launched a PSA from BBDO that will likely stand out in its restraint. In 30 seconds, a story is revealed with a simple construct: a shot that slowly widens to show a family home destroyed by a disaster.
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