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Barstool Sports has made its entrée into the world of food.
The publisher is pushing into the CPG and food-delivery industries, as well as launching the “World Cup of women’s hockey,” the Barstool Hockey Cup, CEO Erika Nardini said in an upfront presentation Wednesday night.
Barstool will be unveiling a branded pizza product, called One Bite Frozen Pizza, in partnership with Happi Foodi beginning Sept. 28, a foray informed by founder Dave Portnoy’s low-fidelity YouTube series, One Bite Pizza Reviews.
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