Mark your calendar for Mediaweek, October 29-30 in New York City. We’ll unpack the biggest shifts shaping the future of media—from tv to retail media to tech—and how marketers can prep to stay ahead. Register with early-bird rates before sale ends!
Barstool Sports has made its entrée into the world of food.
The publisher is pushing into the CPG and food-delivery industries, as well as launching the “World Cup of women’s hockey,” the Barstool Hockey Cup, CEO Erika Nardini said in an upfront presentation Wednesday night.
Barstool will be unveiling a branded pizza product, called One Bite Frozen Pizza, in partnership with Happi Foodi beginning Sept. 28, a foray informed by founder Dave Portnoy’s low-fidelity YouTube series, One Bite Pizza Reviews.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in