Content Strategy

Preventing Death by Irrelevance

Headshot of Andy Kowl
By Andy Kowl

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Of thousands of vertical B2B publications, at most a few dozen can afford to have fresh, original articles five days a week. Many of the better vertical sites hail from monthly magazine backgrounds, neither culturally nor organizationally conducive to daily news.

Is there an alternative to having a vital, dynamic publication website? Yes; it’s called ‘slow bleeding.’

The phrase “feeding the beast” has gained currency regarding the need for dynamic, daily content. You may ask, “What is there to say every day?” in many verticals.

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Headshot of Andy Kowl

Andy Kowl

Andy Kowl is a journalist and entrepreneurial publisher with more than 30 years developing, marketing and growing publishing companies. He is senior vice president of publishing strategy for ePublishing Inc., the leading enterprise publishing system (EPS) provider which manages content, audience data, workflow, newsletters and e-commerce for hundreds B2B online publications. He helps publishers increase reader engagement and response by integrating behavioral data with contextual content, and shows them direct ways to monetize the results. Andy writes the B2B Beat blog for Publishing Executive magazine. His background in B2B includes publishing, editing and/or owning magazines and information products covering specialty retail, horse breeding, real estate, credit unions, Wall Street compliance and wireless technology. 

www.ePublishing.com

akowl@ePublishing.com

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