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5 B2B Text Message Marketing Tips to Help You Reach Prospects

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By Sarah Mannone

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You probably don’t need formal research to know that people are spending more time than ever on their mobile phones these days, but here’s a statistic anyway: Americans look at their phones an average of 52 times each day, up from 47 times a day in 2018. B2C marketers have long taken advantage of our ever-increasing phone addictions to meet people where they are via highly effective text message marketing campaigns. But B2B text message marketing also is growing in popularity, and for good reason.

Perhaps the biggest advantage of text message marketing is the incredible open rates.

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Headshot of Sarah Mannone

Sarah Mannone

Sarah Mannone is the Executive Vice President of Trekk, a tech-driven creative services agency. She works with Trekk clients to develop strategic marketing plans and craft measurable programs that that span print, web, social, and mobile. As part of the Trekk management team, Sarah is involved in the decisions and strategy around adopting new technologies and applications to meet the current and future needs of Trekk clients. Sarah is a member of the Forbes Agency Council and a frequent speaker at marketing industry events.

 

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