In a digital world where audience attention is stretched thin, content marketing is one way for brands to stand out and engage potential buyers. And because 50% of all B2B marketers outsource part of their content marketing, such as content creation and distribution, B2B publishers can step in to help while generating revenue for themselves.
Leah Wynalek is editor-in-chief of BRAND United. She is passionate about creating content that engages audiences across channels – and delivering insights that help others do the same.
