5 Key Insights into B2B Content Consumption
In a digital world where audience attention is stretched thin, content marketing is one way for brands to stand out and engage potential buyers. And because 50% of all B2B marketers outsource part of their content marketing, such as content creation and distribution, B2B publishers can step in to help while generating revenue for themselves.

WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in