Columnist Network

B-to-B Marketing Doesn't Have to Be Boring

The products and services we offer are interesting—it's the presentation that needs work

Illustration of a woman painting at an easel. — Reimagining the white paper experience will raise the bar for creativity in the b-to-b space.CSA-Printstock/Getty Images

March 15, 2022

Give our readers an inside look at your brand's marketing approach by joining the Adweek Columnist Network. If you're a VP or above, submit your pitch.

Ask most people what they think about b-to-b marketing, and you’ll likely hear the words dull and dry. The truth, however, is that the content itself is anything but boring.

Natalie Diamond

Natalie Diamond is CRO at Quartz.

Columnist Network

B-to-B Marketing Doesn't Have to Be Boring

The products and services we offer are interesting—it's the presentation that needs work

Natalie Diamond

About

Subscriptions

Events

Publications

INDEPENDENCE DAY SALE

Subscribe today!

Natalie Diamond