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Ask most people what they think about b-to-b marketing, and you’ll likely hear the words dull and dry. The truth, however, is that the content itself is anything but boring.
Some of the most consistent themes today include digital transformation, the future of work, talent retention and employee engagement—none of which is boring. If anything, these topics are extremely relevant and critical to what marketing leaders need to be considering. It’s imperative to be open to new ideas and solutions.