Political Ad Buyers, First-Party Data and Other Perks of the Axios Purchase

As the importance of first-party data grows, so does the value of publishers with large newsletter bases

Media and tech leaders from the New York Times, NBCUniversal and more will discuss digital advertising trends at NexTech, Dec. 6–7, in NYC. Register now to save 40%.

On Monday, the business publisher Axios announced that it had been acquired by the media conglomerate Cox Enterprises for $525 million, marking the beginning of a new era for the publisher whose signature style of bullet-point reporting helped it rise to nationwide prominence just five years after launching.

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