Political Ad Buyers, First-Party Data and Other Perks of the Axios Purchase

As the importance of first-party data grows, so does the value of publishers with large newsletter bases

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On Monday, the business publisher Axios announced that it had been acquired by the media conglomerate Cox Enterprises for $525 million, marking the beginning of a new era for the publisher whose signature style of bullet-point reporting helped it rise to nationwide prominence just five years after launching.

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