Augmented Reality Makes Shoppers More Confident About Purchases

Respondents shared their opinions about online shopping and AR features

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Augmented reality features can improve a consumer’s shopping journey, according to research from Magna’s Media Trials unit, part of IPG Mediabrands, Reprise Commerce, and Snap.

A survey of 8,000 respondents across the U.S., U.K., Germany and Saudi Arabia found 69% of respondents would feel more confident about their purchases if they were able to virtually experience a product before buying it. Similarly, 64% of shoppers would be less likely to return a product if they were able to virtually experience it prior to making a purchase.

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