Au Revoir to Mademoiselle
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After decreasing 19.6 percent last year and being taken over by Norwood a year and a half ago, ad pages in Mademoiselle fell an additional 17.6 percent to 500.63 in the first eight months of 2001, according to the Publishers Information Bureau. As a result, the 66-year-old women’s magazine is closing down operations. Many employees of the failed magazine are being placed with sister companies, including Fairchild Publications and Golf Digest magazines. Others will be laid-off, according to reports.
Revamped recently under the tagline “The Magazine for Your Me Years,” Mademoiselle was crafted into a sexy, vulgar, shallow and occasionally funny publication with shock-value cover lines about women’s lifestyle issues, beauty and sexuality.
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