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TikTok and ATTN: renewed the content partnership they entered into last April, under which the media company that bridges entertainment with topical issues was handed the keys to the @TikTokForGood account.
ATTN: has been responsible for all of the channel’s creative, production and strategy over the past year, and its efforts helped boost the follower account of @TikTokForGood to more than 360,000 from roughly 2,000 when the initiative began.
The media company created over 180 videos, which have tallied nearly 200 million views, as well as 14 hours of live content, with many of those videos including calls to action or charitable giving components to help raise awareness of and funds for important causes.
TikTok superstars including Tyshon Lawrence, Bill Nye, Jaden Smith and Alex Stemplewski have taken part in the initiative.
ATTN:
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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