ATTN:, Barack Obama Take Instagram Users on a Tour of A Promised Land

Content related to the former president’s new book will also be shared on Facebook, Twitter

Mark your calendar for Mediaweek, October 29-30 in New York City. We’ll unpack the biggest shifts shaping the future of media—from tv to retail media to tech—and how marketers can prep to stay ahead. Register with early-bird rates before sale ends!

ATTN: and former President Barack Obama are joining forces again, this time on a five-part social series to highlight significant moments and themes from Obama’s new book, A Promised Land.

The series was created and produced by ATTN: in unique formats that are custom-made to be experienced via Instagram’s feed, short-form Reels videos and Stories. It will be released over the next two weeks.

ATTN: is also sharing content via Facebook and Twitter.

The themes of the five episodes are:

  • The Recovery Act
  • The influence of strong women on Obama’s life
  • The Affordable Care Act
  • Being the first Black family in the White House
  • Climate change

The first installment debuted Friday.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in