ATTN:, Barack Obama Take Instagram Users on a Tour of A Promised Land

Content related to the former president’s new book will also be shared on Facebook, Twitter

The first Reel features the former president doing a live reading of “Lose Yourself” by Eminem ATTN:

ATTN: and former President Barack Obama are joining forces again, this time on a five-part social series to highlight significant moments and themes from Obama’s new book, A Promised Land.

@9Number9 David Cohen is editor of Adweek's Social Pro Daily.