Atex Launches Universal Ad Server Integration
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(Press Release) Reading, UK, Dec. 15, 2010—Atex announces the release of Ad Server Integration (ASI), a new Atex Advertising module that streamlines the entire online advertising workflow for media companies. Atex ASI integrates with all major ad serving systems including Dart For Publishers (DFP), Yahoo APT, Open AdStream (OAS) and BLOOM AdGear, to give media companies one source to access customer, billing, order entry, and statistical information.
Atex ASI synchronizes information between ad serving platforms and the Atex Advertising system.
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