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Printers don’t just put ink on paper anymore. From design consulting and pre-press before the print job, to mailing and fulfillment after a publication is built, printers are evolving into one stop shops.

It’s the strategy of choice for leading printers facing evolving technology, expanding customer requirements, and the raw economics of a tough market. But are publishers well-served by this trend?

It was inevitable, perhaps, that printers would add services beyond applying ink to paper. Technological advances continue to render certain craft skills obsolete, or less important.

At the same time, many publishers want to streamline operations by focusing on core business processes.

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