As Virtual and Physical Merge, Roblox Helps Brands Tap Into Young People

DC, Netflix, Marvel, Nike and Gucci are all building these digital experiences

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Roblox, the online platform founded in 2004, is one of the digital services that benefited from the pandemic, as reams of people, limited from gathering in person, replicated those experiences online. 

According to the platform’s first chief marketing officer Barbara Messing, who joined the Adweek Challenger Brands stage this week, 37 million people use the platform each day across 180 countries. 

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