As the World Opens Up, Global Publishers Shift How They Work With Partners

60% of CNN International sales briefs are coming from new clients


As markets around the world start reopening, CNN is getting out in front to reach decision-makers about the recovery. The WarnerMedia brand is doing so by expanding CNN International’s CNN Marketplace across regions and platforms. By adding more inventory in TV and digital, CNN International aims to add more to its bottom line, capitalizing on ad recovery

Later this month, CNN Marketplace Asia and CNN Marketplace Europe will begin airing on CNN International, with CNN Marketplace Middle East to launch later in the year, joining long-running weekly show CNN Marketplace Africa and several other daily shows.

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